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Mashal Zaidi

Co-Founder & COO

Mashal Zaidi

Mashal Zaidi is CoBlack’s co-founder and COO. A University of Toronto graduate and certified PMP, she spent eight years in program management for the Government of Canada, the Government of Ontario, and TD Bank. She writes on the human side of the search: the trust it asks for, the toll it takes, and the principles CoBlack is built on.

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11 articles by Mashal

Made to be found

Recruiters find candidates by searching for keywords, then scanning what returns. A LinkedIn profile written to be found beats one that is only polished.

Mashal ZaidiJuly 11, 2026 · 2 min read

Tailor your resume to every job? The math says yes

Tailored resumes lift response rates about 52 percent. The problem is the hour each one costs. The arithmetic, and how machine-scale tailoring fixes it.

Mashal ZaidiJuly 9, 2026 · 2 min read

Not for sale

Most job seekers assume their data goes only to employers. On eight of nine major platforms, it is also for sale. CoBlack was built to sell none of it.

Mashal ZaidiJuly 4, 2026 · 3 min read

The mask for the machine

When people believe AI is judging them, they hide their empathy and creativity to look more like a machine. CoBlack was built so no one has to.

Mashal ZaidiJune 30, 2026 · 2 min read

Cheap talk

The cover letter asked job seekers to prove they cared. AI made that proof free to fake, and the ritual quietly died.

Mashal ZaidiJune 23, 2026 · 2 min read

Trust ran out

Active job hunters fell from 42 percent to 35 percent in a year. People did not stop searching because they found work. They stopped trusting the search.

Mashal ZaidiJune 17, 2026 · 2 min read

The harder side

CoBlack is free for job seekers. Not a free trial, not freemium. This is why we built it that way and what it means for how the platform works.

Mashal ZaidiJune 10, 2026 · 3 min read

Finding the right job for you

Applying everywhere feels productive but leads nowhere. Finding the right job starts with knowing what you actually want and filtering everything else out.

Mashal ZaidiJune 1, 2026 · 2 min read

No Filters

Hiring is full of filters that have little to do with whether you can do the work. CoBlack was built without them.

Mashal ZaidiMay 5, 2026 · 1 min read

Know You First

Every other career platform starts with a resume and a keyword. CoBlack starts with you, and the resume is only the beginning.

Mashal ZaidiMay 5, 2026 · 2 min read

Six pillars of being Human First

CoBlack's Human First philosophy in a nutshell. We are big on the problem and not so much on using buzzwords.

Mashal ZaidiMarch 23, 2026 · 2 min read